An ecommerce store needs a perfect design in order to get adequate traffic and consistently make sales. Only a professional company that offers website design Hawaii can deliver a proper ecommerce site. If you already have an ecommerce site then the following web design tips will help you to boost traffic and sales.
First, make it easy for customers to search for products on your ecommerce site. Providing a search button that will allow web visitors to filter the options will save them time and effort. Make it very easy for clients to filter the data on your web pages. For instance, if you are selling clothes then make it possible for customers to search through the products and find the available sizes.
One of the most utilized elements in any ecommerce website is the search button. That is why when designing the ecommerce site you must make sure that the search button dominates every page on your site. When a web visitor gets to a landing page and doesn’t find the product they are looking for the first reaction would be to search for it. If the search button is not visible then the web visitor will simply click away from the site and look for the product elsewhere.
Quality website design Hawaii must take into account SEO. Get to understand some search engine optimization tricks that you can use to make your site more visible online. For instance, optimize your product pages using the right keywords. Perform a thorough keyword research for all product pages and use different title tags and description tags. Also make sure you notify customers if a certain product is out stock. Do not remove the page of a product that is out of stock just leave it there for SEO purposes.
Ecommerce sites are very visual and that’s why the website design Hawaii must take into account quality photography. Most of the customers will judge a product depending on how it has been represented in the web. Having adequate photos is a great way to attract more business. You can have slide shows with quality images. Low quality images are a major turn off for most web visitors.
Lastly, quality website design Hawaii should take into account proper navigation techniques. Most large ecommerce sites are likely to have so many categories that can make a page too long. Design elements like drop down menus can prevent that clutter on the main web pages. If you choose a very elaborate navigation then this will work against you. Choose a navigation system that is simple, effective and takes a reasonable amount of space especially if you have a very long list of products. Utilize the space below the header as well as the navigation menu for SEO.
JAMES KERR, Founder and Chief Geek of SuperGeeks. Mr. Kerr's tech tips help businesses improve efficiencies and boost sales. Learn how your company can leverage search engine marketing. Visit at supergeeks.
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